Million Dollar Webpage

This morning on the radio (Bill & Sheri on Mix 101.5) I heard about this webpage: Milliondollarwebpage.com
Apparently there's this college kid out there who created a single webpage with 1,000,000 pixels that he is selling to people for $1 per pixel (minimum purchase 100 pixels) for people to advertise or do whatever with. You're buying a space to put an image that links to your webpage.
Brilliant! On the radio show they said that he's sold them all, but there really aren't many up there right now. Maybe buyers are still trying to decide what they want to put up or maybe it's just a lengthy process to get all the transactions completed and papers signed?

But it's brilliant.
I can imagine the moment when this guy thought to himself, "This is crazy... it's so crazy it just might work!"
And it totally did and this kid is rich. I heard he's going to start the Billion Dollar Webpage.